Fifty-three years after the Chambre Syndicale de la Haute Couture was created, in 1921 the French press created L’Association de Protection des Industries Artistiques Saisonnieres, or PAIS to protect couture designs from being copied. 7 To make sure the copyright of the designers, their creations were photographed on a model or model from the entrance, again, and sides to catalog the design.

The winter collection is presented in February and the spring collections are offered in September. Around 80 designer reveals occur over the course of 8 days within the respective months and about 100,000 style industry insiders attend the event making the style show a major opportunity to change ideas and compete for enterprise. At the time Paris was fashion’s main light so without French designs to buy or copy, there can be no fashion in America and therefore nothing to fill the pages of Vogue. I’ve seen a …

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