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Korean FashionSEOUL (Reuters) – Fashion brands from South Korea, China and Japan are becoming severe rivals of their Western friends as Asian customers turn out to be increasingly assured in their very own style and take pleasure in shopping for dwelling-grown labels.

This marriage of creativity and commerce is underpinned by a stage of government support that provides one other stark and embarrassing counterpoint to the strategy favoured in Hong Kong. As properly as backing the Concept Korea showcase at New York Fashion Week, the Korean Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency have been serving to fashion designers and creatives to break into overseas markets with mentorship, schooling and authorized and administrative support. In Hong Kong, the Korean consulate has run an annual occasion to showcase the country’s best expertise and produce. Now in its fifth 12 months, Festive Korea, which runs throughout October, gives …