A Brief History of the Adidas Brand

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Here is some data related to the history of Adidas. During the 1920s Adidas Dassler made his initial sporting footwear using excess leather material from the German armed forces. In 1920, Adidas Dassler also created a small workshop of three people in the Bavarian city of Herzogenaurach, with a project specializing in the supply of professional sports equipment. He utilized the initial syllables derived from his name and his surname to baptize his business: Adi Das.

After a tough period marked by inflation and unemployment, Adolf’s brother, Rudolf, joined the deal in 1924. But in 1948, they separated and created in the same city each a different brand of a sports shoe. Both had a design that was similar, and they were sold as a wonderfully light, extremely comfortable, pairs of the most advanced shoes ever produced.

When Adolf Dassler died in 1978, the company remained in the family, but the handover was hard and the following years were difficult. It’s also mainly during the Olympics that Adidas becomes a must-have brand. Until 1978, Adolf Dassler never stopped innovating, as evidenced by the seven hundred patents to his credit. Visit Adidas.com to learn more.

Initiated by René Jaeggi, chairman of the board of directors since 1988, then by Gilberte Beaux, a recovery plan was pursued and marks the end of several creeds: with outsourcing, good production was possible elsewhere than in Europe, and the factories were not necessarily owned anymore. Under the auspices of Robert-Louis Dreyfus, Adidas found its way back to profits with, in 1994, the opening of a shop in the Louvre, the launch of the revolutionary shoe: Predator, and they also signed David Lynch.

In 1994 the business revealed earnings that were once more increasing, and entered, in 1995, the stock market. To boost its fame around the world, Adidas has adopted an ingenious stratagem by associating international sports stars to its products in eye-catching advertisements. For its fiftieth anniversary in 1999, it was back to basics with the move of the headquarters to Herzogenaurach. Also, view this link for more data: https://en.wikipedia.org/wiki/Adidas

In the 2000s, worldwide shops opened up in major capitals. Therefore, it was in these same years that the brand saw the opening of its first stores internationally: Amsterdam and Paris at first and then Adidas Originals in Berlin and Tokyo and then Seoul, Milan, and Miami followed. In 2001, Herbert Hainer, chairman, and CEO of the company had the idea of launching a project that puts the customer at the heart of the product by offering an experience of customizing products based on their personal needs. Also, the F50 shoe for non-conformist football players was equipped with the FusionFrameT system that allowed players to adjust the weight, stability, flexibility and even comfort of their shoe. Also, view this link for more data: https://en.wikipedia.org/wiki/Adidas_Originals

In 2005, Adidas also bought Reebok International, combining two brands recognized in the sector of sporting apparel. Each sporting event remains an opportunity for Adidas to create and present new products, and to develop the best shoe for each game.